Post Op - launch website

The brief

Post Op is an exciting AI-powered health tech company with a simple but important goal, to prevent lives being lost to post-operative infection. The innovative new company needed a website to take the brand and its app to market.

4.2 million people die within 30 days of surgery each year

Post Op aims to achieve its goal by giving patients the ultimate post-operative recovery experience, while giving clinical teams far greater insights and patient access, through AI-empowered communication.

38% of post surgery infections are surgical site infections

This recovery experience will be delivered through an app, with a distinctive user-friendly look, feel and functionality.

With the app ready to deliver the promise, Post Op needed a website in the same brand tone of voice that would engage with very different audiences: surgeons and their clinical teams, patients and potential investors.

The solution

A beautiful dynamic website that captures the brilliance of the app, engages, explains and works for all audiences.

We worked closely, from afar. The CEO and I were in the UK, while the design team was in Milan. Together we ensured the dynamic website captured the essence of the app.

Tone of voice and accessibility were critical. The website needed clear, engaging, jargon-free copy that can be easily understood by all.

I’m delighted to say the website launched on time and has proven a great success.

Take me to the Post Op website.

It was a pleasure to work with the following specialists:

Client – Dr Chindu Kabir, CEO and Founder of Post Op

Designer – Katja Pekhotina, Interaction & Visual Design Practice Lead at Things

If you like what you've seen, are looking for something specific, or would like to talk about a project, please email michelle@powerofwords.media or call 07870 416455. I love words and am always happy to talk.