How a campaign highlighting the plight of the humble bee helped Neal's Yard Remedies reconnect with its customers

November 30, 2021

10 years later, this one-year campaign is still going strong, and has raised more than £250,000 to help save bees around the world, launched a new category and connected with new and existing customers. Much of it still using the copy I created for it. This is the story behind the buzz.

How a Case Study can inspire trust in your business →

February 27, 2021

Which do you prefer, someone who tells you they’re great, or someone who demonstrates they’re great through their actions? A case study is the latter, a way of showing rather than telling. Through a case study you can demonstrate what makes your company great, and why your customer needs you over another, in the most memorable way possible, a simple story. This shows you how they work.