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Power of Words

Michelle Power Copywriter
  • PORTFOLIO
  • COPYWRITING SERVICES
  • CLIENTS
  • ABOUT
  • CONTACT
  • BLOG
  • 07870416455

How a campaign highlighting the plight of the humble bee helped Neal's Yard Remedies reconnect with its customers

November 30, 2021

10 years later, this one-year campaign is still going strong, and has raised more than £250,000 to help save bees around the world, launched a new category and connected with new and existing customers. Much of it still using the copy I created for it. This is the story behind the buzz.

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How a Case Study can inspire trust in your business →

February 27, 2021

Which do you prefer, someone who tells you they’re great, or someone who demonstrates they’re great through their actions? A case study is the latter, a way of showing rather than telling. Through a case study you can demonstrate what makes your company great, and why your customer needs you over another, in the most memorable way possible, a simple story. This shows you how they work.

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Tags Case Study, Copywriting, Inbound Marketing

Quick Wins - 7 copywriting tips for more effective writing

December 14, 2018

7 tips to help you boost engagement with impactful, easy to read copy.

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Tags copywriting, Call to Action, 7 tips

How a campaign highlighting the plight of the humble bee helped Neal’s Yard Remedies to reconnect with its customers

How a Case Study can inspire trust in your business

Quick Wins - 7 copywriting tips for more effective writing

Power of Words is a member of The Podd collective