Kieran Kelly Consultancy Services - emails, blogs, content & marketing support
“I would highly recommend Michelle for anyone who wants to freshen up their marketing content. You’ll be glad you did ... I know I am!!”
The brief
Engage and remind subscribers to the newsletter of the many services and unbeatable support available from KK-CS.
To be written in Kieran’s inimitable friendly tone of voice and the unflappable often quirky approach his clients know and love him for.
The solution
A series of friendly informative emails, each flagging a different service or feature provided by KK-CS. Additional value is added by the content being suitable for repurposing as blogs and social media posts.
Since starting work with Kieran, his average email open rate has increased to 30%, way above the industry benchmark, and the average number of opens increased by more than 70%!
What are the industry benchmarks I hear you whisper?
MailChimp’s statistics for open rates suggest the following averages:
Consulting = 20.13%
Business & Finance = 21.56%
Professional Services = 21.94%
To find out more about the incredible consultancy support Kieran offers for Kerridge’s K8 ERP software system, and how you can Make Tax Digital and easy, visit Kieran Kelly Consultancy Services Ltd
“I had been sending out monthly emails for several years, but felt the content was becoming very staid, samey, and too technical. I wanted someone to help me with content from an ‘observer’ point of view. Someone from outside my business who would word things differently.
Michelle did that for me and more! I would come up with some ideas and Michelle would take them away and work her magic on them and together we’d create informative, interesting and fun content!
I rely on Michelle a lot now for my monthly emails and the more we work together the more Michelle understands the nature of my business and my clients, and proactively suggests messaging or content. ”