Press ads

The brief

To come up with a new, fresh approach to sanitary protection, targeting a younger audience. 

The solution

Tired of the long familiar 'you can do anything when you've got your period' messages, we wanted to do something we felt was a bit more fresh and honest.

We (women) often crave things (mostly chocolate we found), or feel worried,  self-conscious or less outgoing during our periods.

After a bit of research, we discovered some incredible facts about why we feel the way we do, which we just had to share with our young audience. 


The 'Missing' ad, with support phone number, received more than 20,000 calls in just one day, in Northern Ireland alone, highlighting the need for information by our target audience. 

If you've got a press ad brief, or need an advertising copywriter, please don't hesitate to contact me to see how I can help.

If you like what you've seen, are looking for something specific, or would like to talk about a project, please email or call 07870 416455. I love words and am always happy to talk.