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Buckinghamshire regional press ad https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1503244143646-4UV1MWAW3ZDD0JJINO8N/national-trust-discover-new-shoots-of-spring-regional-landscape-press-ad-power-of-words.jpg COPYWRITER PORTFOLIO - Spring focus Polesden Lacey press ad https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1508501499096-2DLCU8FP7IBI86OFRFH4/national-trust-discover-dancing-daffodils-landscape-press-ad-power-of-words.jpg COPYWRITER PORTFOLIO - Surrey regional press ad https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1503244145726-ZGUAF9DYUKCR4C7GQUOI/national-trust-discover-curiousity-landscape-press-ad-power-of-words.jpg COPYWRITER PORTFOLIO - Blickling press ad https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1503244143220-5RY8R5V9EU1N8C9ROPH3/national-trust-discover-lympets-landscape-press-ad-power-of-words.jpg COPYWRITER PORTFOLIO - Wembury regional press ad https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1503244144627-YYDMDCQ2K0HGKMOZY52I/national-trust-discover-welsh-race-for-hidden-treasure-boys-landscape-press-ad-power-of-words.jpg COPYWRITER PORTFOLIO - Plas yn Rhiw dual language press ad https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1503247079966-9TY91D8OORSRGMJX3IC9/national-trust-discover-phase-email-signature-power-of-words-2.jpg COPYWRITER PORTFOLIO - Email sign off https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1503244144646-6NSW2J2YB1XMC0F91CSF/national-trust-discover-easter-bonnet-landscape-press-ad-power-of-words.jpg COPYWRITER PORTFOLIO - Easter focus Speke Hall press ad https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1503247079978-LMYRMNRW0SFFSW6RMU5O/national-trust-discover-phase-email-signature-power-of-words-1.jpg COPYWRITER PORTFOLIO - Email sign off https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1508498821271-Z1DSMPZH3HMQVTXT4UQL/National-trust-christmas-dm-mini-catalogue-ofc-power-of-words-copywriter.jpg COPYWRITER PORTFOLIO - Christmas DM cover - click on image to download a pdf Please click here for a download of the whole mini catalogue https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1508498820327-GVBCH69XQP95YWLJQAGO/National-trust-christmas-dm-mini-catalogue-4-5-power-of-words-copywriter.jpg COPYWRITER PORTFOLIO - Retail intro spread Please click here for a download of the whole mini catalogue https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1508498820858-65JJTXQTXATXLHL5D2VR/National-trust-christmas-dm-mini-catalogue-8-9-power-of-words-copywriter.jpg COPYWRITER PORTFOLIO - Holidays intro spread Click here for the full mini catalogue pdf download https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1508499407132-ZVPU192754H49Y3QHCB4/National-trust-christmas-dm-mini-catalogue-12-13-power-of-words-copywriter.jpg COPYWRITER PORTFOLIO - Food and beverages intro spread Please click here for a download of the whole mini catalogue https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1508500618073-ORIKEVXIMLPIG2AFBOQI/national-trust-christmas-email-1-power-of-words-coywriter.jpg COPYWRITER PORTFOLIO - Introductory email Click here for a pdf download https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1508500617225-7SXAEVW4WIZBX1FDCI84/national-trust-christmas-email-2-power-of-words-coywriter.jpg COPYWRITER PORTFOLIO - Follow up email Click here for a pdf download https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1491405182010-0XZXCWO5K0516XEKEXVK/spring-fun-guide-download-cover-2017-power-of-words.jpg COPYWRITER PORTFOLIO - Spring fun download, to engage and entertain younger children Click here for the full fun and games download https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1508502430997-617BB62IG2GYQMRSQBUG/national-trust-summer-download-power-of-words-copywriter.jpg COPYWRITER PORTFOLIO - Summer fun download, more young engagement and inspiration for parents Click here for the full download - there's lots more inside! https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1479224822124-2G6EPEAKSD317PLPJD4F/Frasers_story_National_Trust_on_Power_of_Words.jpg COPYWRITER PORTFOLIO - Web copy - Fraser's story See Fraser's story in-situ by clicking here https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1479224247669-VGNLTAG39ZQMD1KSH69J/Barabara%27s_story_National_Trust_on_Power_of_Words.jpg COPYWRITER PORTFOLIO - Web copy - Barbara's story See Barbara's story in-situ by clicking here https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1479224273860-J9XDIUCS9S9LJFIQJXLK/Jenny_National_Trust_brand_web_Power_of_Words.jpg COPYWRITER PORTFOLIO - Web copy - Jenny's story See Jenny's story in-situ by clicking here https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1508503773413-PDGFA9NJH58W2WLP4NU8/national-trust-legacy-article-senior-life-news-power-of-words-copywriter.jpg COPYWRITER PORTFOLIO - Legacy article for the digital magazine Senior Life News Click here for the full article or here to go to the website. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478621182536-M08V089UG9H3LQRCRNDN/NYR_Frankincense_Intense_Eye_Cream_window_poster_Power_of_Words.jpg COPYWRITER PORTFOLIO - Window poster https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478621211943-CCL3MKU54EM3ISC70O1Q/NYR_Frankincense_Intense_Eye_Cream_plinth_Power_of_Words.jpg COPYWRITER PORTFOLIO - Window plinth - supporting message https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478621474933-UETQW12L8Q5OM0V23X3A/NYR_Frankincense_Intense_Eye_Cream_in-store_testimonial_POS_Power_of_Words.jpg COPYWRITER PORTFOLIO - A5 POS - testimonial https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478621481847-0VAZXTEL1VS2QH9F1CDZ/NYR_Frankincense_Intense_Eye_Cream_in-store_testimonial_POS_2_Power_of_Words.jpg COPYWRITER PORTFOLIO - A5 POS - testimonial https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478621993971-J2SWEK9D8B8D4TAEBFWZ/NYR_Frankincense_Intense_Eye_Cream_in-store_A5_POS_Power_of_Words.png COPYWRITER PORTFOLIO - A5 POS - before & after https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478621210673-NJHI20DNOYQKRWUQY5MG/NYR_Frankincense_Intense_Eye_Cream_sample_card_front_Power_of_Words.jpg COPYWRITER PORTFOLIO - Sample card - front https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478621210485-G20WA0FSJQLYZVK393FX/NYR_Frankincense_Intense_Eye_Cream_sample_card_back_Power_of_Words.jpg COPYWRITER PORTFOLIO - Sample card - back https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478621181769-K5OS2F8PLTMZV00BOK10/NYR_Frankincense_Intense_Eye_Cream_in-store_provenance_POS_2_Power_of_Words.jpg COPYWRITER PORTFOLIO - A5 POS - Provenance story https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478621182799-LOQMVZEO92C9MHM19ZG6/NYR_Frankincense_Intense_Eye_Cream_in-store_provenance_POS_Power_of_Words.jpg COPYWRITER PORTFOLIO - A5 POS - Provenance story https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478621183338-C9MT6XX3U5QVMMYB79DU/NYR_Frankincense_Intense_Eye_Cream_in-store_POS_card_Power_of_Words.png COPYWRITER PORTFOLIO - A7 POS - front & back https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478621211485-BVTJIQY41BNFWXFXDJMX/NYR_Frankincense_Intense_Eye_Cream_Facebook_tile_Power_of_Words.jpg COPYWRITER PORTFOLIO - Facebook tile https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478621211095-IQ85HTTTE001D60SDT7N/NYR_Frankincense_Intense_Eye_Cream_Facebook_banner_Power_of_Words.jpg COPYWRITER PORTFOLIO - Facebook banner https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478621184981-XAWTYWC1LOEQYL77NTFB/NYR_Frankincense_Intense_Eye_Cream_leaflet_front_Power_of_Words.jpg COPYWRITER PORTFOLIO - In-carton leaflet - front https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478621185050-37X6R172DSVI4TEH4CAF/NYR_Frankincense_Intense_Eye_Cream_leaflet_back_Power_of_Words.jpg COPYWRITER PORTFOLIO - In-carton leaflet - back https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478628658191-M8DZO774JCUP9TPID189/NYR_Frankincense_Intense_Collection_inflight_press_ad_Power_of_Words.jpg COPYWRITER PORTFOLIO - BA inflight press ad https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478628658227-LYF2HYGYCSNQYBRMO3H7/NYR_Frankincense_Intense_Concentrate_inflight_press_ad_Power_of_Words.jpg COPYWRITER PORTFOLIO - BA inflight press ad https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478109515660-O39IYMR0NED2XJGFX2C5/The_Body_Shop_HIV_MTV_Outside_Window_Poster_Power_of_Words.jpg COPYWRITER PORTFOLIO - Window poster https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478107722086-FSHNOQ5RSGYAO9P7SLZY/The+_Body_Shop_HIV_MTV_worlds_biggest_HD_TV_Times_Sq_NY_Power_of_Words.jpg COPYWRITER PORTFOLIO - Flash mob launch in Times Sq NY on the world's biggest HD TV https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478107558245-FP1KIRUGAGSLKS52U6W7/The_Body_Shop_HIV_MTV_Window_Bannner_Power_of_Words.jpg COPYWRITER PORTFOLIO - Window banner https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478108128923-W8Q2ZA0IS1D5U71ASA4Q/The_Body_Shop_HIV_MTV_In_Store_Light_Box_Power_of_Words.jpg COPYWRITER PORTFOLIO - In-store point of sale https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478107721225-A9N2VDOMVMIQRCFUY94P/The_Body_Shop_HIV_MTV_Leaflet_front_Power_of_Words.jpg COPYWRITER PORTFOLIO - Front & outside of campaign leaflet https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478107723166-HS8K5FROVKD62O8O2YSQ/The_Body_Shop_HIV_MTV_Leaflet_back_Power_of_Words.jpg COPYWRITER PORTFOLIO - Inside campaign leaflet https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478107556501-5Y30TBP5KC51NDEAOODA/The_Body_Shop_HIV_MTV_Double_Page_Advert_Power_of_Words.jpg COPYWRITER PORTFOLIO - A double page press ad https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478107561546-BY6CN7WVVOMROO4RYBAO/The_Body_Shop_HIV_MTV_Ecommerce_Power_of_Words.png COPYWRITER PORTFOLIO - Web content for the campaign https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478107557953-7V1501F80F143K1BVAMZ/The_Body_Shop_HIV_MTV_Email_Power_of_Words.jpg COPYWRITER PORTFOLIO - More information is given on email https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478108912976-RDAZHZ9LB1H9C97S9K68/The_Body_Shop_HIV_MTV_TShirt_Power_of_Words.png COPYWRITER PORTFOLIO - Staff T-Shirt https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478109244952-KBUP1H0ASTOAJ0J82OHO/The_Body_Shop_HIV_MTV_Behind_the_Till_Banner_Power_of_Words_comp.jpg COPYWRITER PORTFOLIO - Behind the till banner https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478109514099-GI4FPDOMH98UGIUGNUQ5/The_Body_Shop_HIV_MTV_Single_Page_Advert_Power_of_Words.jpg COPYWRITER PORTFOLIO - Single page press ad https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478109513497-3978Y4SA6LYOZW9T6087/The_Body_Shop_HIV_MTV_Inside_Window_Poster_Power_of_Words.jpg COPYWRITER PORTFOLIO - Reverse of the window poster https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478107555186-3ZXNO2LEUB5TQO31V1B3/The_Body_Shop_HIV_MTV_Badge_Power_of_Words.png COPYWRITER PORTFOLIO - Badges take the campaign onto the street https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478623613972-OMX1UQ311J9KBWHB3C3C/Canon_camera_7_Points_press_ad_Power_of_Words.jpg COPYWRITER PORTFOLIO - Press ad - 7 Reasons Seven reasons why the EOS 300 was voted 'Best SLR '99' With its 7 Point Autofocus System, the EOS 300 had a bit of an advantage at this year's EISA awards. Then again, any number of Canon's innovative features could have swayed the judges. For instance, there's the new 35 Zone Metering System. This works in conjunction with the 7 Point Autofocus System, concentrating the meter reading around the focus point for the best possible exposure. Then there's the Flash Metering System, which utilises all 35 zones, again for the best possible exposure. And there's Auto Depth-of-Field, plus Canon's much imitated Command Dial, with its five Programmed Modes and four Creative Modes for complete flexibility. Or were the judges won over by the batter pack with vertical grip? Whatever it was, with all this and a 35-80 lens, for only £299 RRP, you're guaranteed a great result. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478623613601-K4NPJTJ3BUH0WZIPJS3Q/Canon_Ixus_camera_Ozwald_Boateng_press_ad_Power_of_Words.jpg COPYWRITER PORTFOLIO - Press ad - Beautiful body Don't be fooled by the beautiful body. You can have brains as well as beauty. The new IXUS II has a superb 2x zoom lens, a hybrid autofocus system, 3 custom functions and 5 different settings - giving excellent results from what is the world's smallest compact zoom camera. Using the latest Advanced Photo System technology, it also offers prints in 3 formats and, cleverly, the option of changing the film mid-roll. But we are weak. We are human. Which of us wouldn't be swayed by that gorgeous stainless steel body alone? For a brochure, call 0800 606 417. IXUS cameras cost from around £50 to around £260. You've either got one or you haven't. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478630130397-MLAD99NMDD351PJ1Z8N6/Always_Break_Glass_press_ad_Power_of_Words2.jpg COPYWRITER PORTFOLIO - Press ad - Chocolate Break glass in case of period Craving chocolate when you've got your period is natural, chocolate's full of serotonin https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478630131294-1WSFHB3GMRVAIR3WR0A2/Always_Go_for_It_press_ad_Power_of_Words.jpg COPYWRITER PORTFOLIO - Press ad - Go for it Go for it Tackle period pains with activity, dancing is great. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478630132077-F2V33TAK1KVPJLQUKHPG/Always_Everyone_can_tell_press_ad_Power_of_Words.jpg COPYWRITER PORTFOLIO - Press ad - Sign I've got my period Feeling self-conscious is natural, but not necessary with discreet Always https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478630133329-YYPXUI9VB87HFCY7S282/Always_Missing_a_period_press_ad_Power_of_Words.jpg COPYWRITER PORTFOLIO - Press ad - Missing Missing More than 20,000 girls in Northern Ireland alone called the phone number on this ad in just one day. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1479211378377-KG5HYXS3854APCTRSKKF/image-asset.jpeg COPYWRITER PORTFOLIO https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1479211407131-SBYHAEZLK5QYMBTKEFVS/image-asset.jpeg COPYWRITER PORTFOLIO https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1479211345034-NIBXQ0GEE7ES0BEWSBZ5/image-asset.jpeg COPYWRITER PORTFOLIO https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1508494910762-6KVM3JF5S1BI8KRESP26/image-asset.png COPYWRITER PORTFOLIO Best Consumer Engagement Campaign Award Another great win for this now well-established campaign https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1508494804001-VKRDBTBJWWBFSPMIPOCZ/Just+a+few+months+after+launching%2C+the+campaign+is+a+Silver+winner+at+the+prestigious+International+Green+Awards%2C+in+the+category+Best+Green+Educational+and+Sustainability+Awareness+Award.%C2%A0 COPYWRITER PORTFOLIO An award-winner within months of launch https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1508494117653-RN4XWYW5ZSHNYJOERKJO/Bee_lovely_hand_cream_pack_NYR_Power_of_Words.png COPYWRITER PORTFOLIO - Pack I created a new naming style for Neal's Yard Remedies, that with the bright yellow livery gave the limited edition hand cream maximum standout. It was so effective and was so well loved, that Bee Lovely Hand Cream soon became a core product and the start of a whole new range and 'family' category. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1505130015567-U8UGMZCJ8M8WWPTADAN2/Neals_Yard_Remedies_Bee_Lovely_poster_Power_of_Words.jpg COPYWRITER PORTFOLIO - Window poster Getting the buzz going, a disruptive yellow poster in a brand known for its iconic blue branding. The sales figures indicated it was an instant hit with the customers. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1505130034156-GOG9AZDBLL24RSMPG3DX/Bee_Lovely_Sign_our_Petition_A_Board.jpg COPYWRITER PORTFOLIO - A Board - Photography competition saw record engagement Engagement soared (excuse the pun) with the bee photography competition. The competition ran mostly through social media, with Facebook seeing a 68% increase in Fans and Post Feedback up 62%. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478791157652-NMR52CZYZZH8MIBC2ZRJ/Neals_Yard_Remedies_Little_Book_of_Bees_cover_Power_of_Words.jpg COPYWRITER PORTFOLIO - Campaign booklet - click for pdf download The Little Book of Bees supported the campaign, explaining the plight of the bees and campaign objectives - to ban neonic pesticides. Click here to download the pdf of the booklet. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478713097970-14KKC9OL5ZXR4492ZMZV/Bee_Lovely_T-Shirt_Power_of_Words_2.png COPYWRITER PORTFOLIO - Launch T-Shirt Staff swapped their normal black T-Shirts for a bright yellow campaign T-Shirt, getting customers instantly interested in the new product launch. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478715273732-80H3I7Y3X016NAVUSIIQ/Bee_Lovely_A5_testimonials_POS_Power_of_Words.jpg COPYWRITER PORTFOLIO - A5 POS testimonials These in-store testimonials capitalise on the great customer and media feedback to the new collection. Click here to see more https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478631672997-71EAV8Y2WH6O404LA3VP/Neals_Yard_Remedies_Spring_web_banner_Power_of_Words.jpg COPYWRITER PORTFOLIO - Website homepage banner The campaign launched with a £1 donation. Demand was unprecedented and quickly led to the product being a core item. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478642335028-8OVWQY8LFRPY10ALMX4O/Neals_Yard_Remedies_Bee_Lovely_mobile_banner_Power_of_Words.png COPYWRITER PORTFOLIO - Website banner Engagement soared (excuse the pun) with the bee photography competition. The competition ran mostly through social media, with Facebook seeing a 68% increase in Fans and Post Feedback up 62%. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478642336556-SM2RXC2YQ8BEPHJAEYOQ/Neals_Yard_Remedies_Bee_Lovely_landing_page_banner_Power_of_Words.jpg COPYWRITER PORTFOLIO - Website banner This product page banner highlights the brand's USP - organic ingredients. This is the key reason it, and few other beauty companies, can truly claim to be helping save the bees. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1505130363102-NRDNJW51KDEX4J5D1LW1/Neals_Yard_Remedies_Bee_Lovely_Hand_Cream_email_Power_of_Words.jpg COPYWRITER PORTFOLIO - Launch email Creating visual standout with the launch email https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1505130095363-74BRHWXEBOOWQUOV9HNI/Neals_Yard_Remedies_Bee_Lovely_landing_page_Power_of_Words.jpg COPYWRITER PORTFOLIO - Website campaign page Sharing the campaign online. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478791539603-2B4LQIJEEOHAIOI5D3I0/Bee_Lovely_petition_postcard_front_Power_of_Words.jpg COPYWRITER PORTFOLIO - Petition postcard - front This calls for people to sign the petition banning a group of pesticides called neonicotinoids. These have been linked to dramatic decline in honey bee numbers. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478792150887-0KHV3SHXE5ONXYI069E1/Bee_Lovely_petition_postcard_back_Power_of_Words.jpg COPYWRITER PORTFOLIO - Petition postcard - back The petition asks the Secretary of State for Environment, Food & Rural Affairs to ban the use of neonicotinoids. A few months after the petition was delivered to Downing Street, the first ever Europe-wide ban was introduced. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478713098749-QZ9E13VNDPRXQSI4DCGJ/Bee_Lovely_petition_being_handed_in_to_10_Downing_Street_Power_of_Words.jpg COPYWRITER PORTFOLIO - Delivering the campaign petition to Downing Street Handing the petition, with 117,000 signatures, in to Downing Street. A few weeks later the first EU-wide ban on neonicotinoids is introduced. Coincidence? https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1505130296674-K1WUTHMR1OQ5MYN2HIS5/Bee_Lovely_thank_you_window_poster_back_Power_of_Words.jpg COPYWRITER PORTFOLIO - Campaign update poster back https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1505130278172-PL0MH7ESCFDYKIA88ZOT/Bee_Lovely_some_of_the_facts_instore_online_message_Power_of_Words.jpg COPYWRITER PORTFOLIO - Online & in-store campaign update Did you know that every third mouthful of food is thanks to pollination by bees and other pollinators? This updated customers on 'Bee' facts and the campaign success so far, helping to further increase engagement and understanding. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1505130167220-MF2X3LU8AHSBFCX1BM9S/Bee_Lovely_skincare_collection_Power_of_Words.jpeg COPYWRITER PORTFOLIO - Pack - new family collection One Limited Edition Hand Cream leads to the first and bestselling family collection for Neal's Yard Remedies. I named the collection and wrote all the pack copy. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1505130150850-TCNO5Y7STVNP1D0J5U4S/Bee_Lovely_window_poster_collection_Power_of_Words.jpg COPYWRITER PORTFOLIO - Window poster for new collection From a single special edition hand cream, a whole new family focused range grew. An enduring bestseller with Neal's Yard Remedies customers. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1505130247117-UTA7Q9E4T7LPNL2HJTFF/Bee_Lovely_Body_Butter_60000_pound_donation_window_poster_supporting_message_Power_of_Words.png COPYWRITER PORTFOLIO - Window plinth https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478640728000-XOYQM5B8GXO4TO36A92T/Neals_Yard_Remedies_creating-a-buzz-about_bee_conservation_Guardian_Sustainable_Business_Guardian_Professional_Power_of_Words_copywriter.jpg COPYWRITER PORTFOLIO - Media coverage - in the Guardian Fantastic coverage in the Guardian - helping to create a buzz about bee conservation. See the article at https://www.theguardian.com/sustainable-business/neals-yard-remedies-bee-conservation https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478713106198-7MPYTUJKH70ADPVGC9Y7/Bee_Lovely_Mobile_banner_Power_of_Words.png COPYWRITER PORTFOLIO - Mobile website banner Short and to the point, this digital banner captures the key collection benefits. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478713468858-1MTTE0EV4B07R8UG6CI7/Bee_Lovely_stage_2_Window_poster_Power_of_Words.jpg COPYWRITER PORTFOLIO - Window poster Newness was introduced through an engaging photo of a child. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1505130197479-B3N1RFTK20I64N0SP7A5/Bee_Lovely_web_homepage_rotate_banner_Power_of_Words.jpg COPYWRITER PORTFOLIO - Website banner Continuing the message on a website banner - the copy in the ribbon reads 'We're proud to donate £10,000 a year to Bee Lovely projects'. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478713097353-RTSPIS3Z86IEMBY9EFEN/Bee_Lovely_The_Green_Parent_press_ad_Power_of_Words_copywriter.jpg COPYWRITER PORTFOLIO - Press ad The bullet point copy reads: Bee-utifully scented Moisturising organic honey Energising orange essential oil Suitable for the whole hive (3 years and over) https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478787786544-EU9SNSKSZ4FRILXHTSGV/Bee_Lovely_International_Green_Awards_2011_Winner_Silver_Power_of_Words.jpg COPYWRITER PORTFOLIO - A couple of months into the campaign, international recognition Just a few months after launching, the campaign win Silver at the prestigious International Green Awards, in the category Best Green Educational and Sustainability Awareness Award.   By recognising creativity in sustainability the International Green Awards™ are a genuine effort to promote positive attitudes towards biodiversity and sustainability.” Sir David Attenborough CBE https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478713100211-KTHAB88Q7M1K1T2X4ZDV/Ethical_Corporation_Award_Banner_2013_Power_of_Words.png COPYWRITER PORTFOLIO - Best Consumer Engagement Campaign Award Two years after launch the campaign is still going strong, and still winning awards. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478884920797-8W159JH3FXEMWR6M534S/NYR_Year_of_Wellbeing_microsite_home_page_desktop_Power_of_Words_copywriter.jpg.jpg COPYWRITER PORTFOLIO - Desktop home page Click here to see the page in greater detail https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478885326223-EW2GO5886NEF1NZKF4YS/NYR_Year_of_Wellbeing_microsite_home_page_tablet_Power_of_Words_copywriter.png COPYWRITER PORTFOLIO - Tablet home page Click here to see the page in greater detail https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478794180646-EPEZJTHD3SZ6U56GDEIQ/NYR_Year_of_Wellbeing_microsite_Jan_tablet_Power_of_Words_copywriter.png COPYWRITER PORTFOLIO - Tablet January landing page Click here to see the page in greater detail JANUARY – DETOX Feeling a little sluggish? Skin looking a bit dull? A cleansing detox will help to revitalise your system, rebalance your emotions, boost your immunity and restore your skin’s natural glow. Here are our top tips for pain-free purification. Week 1 – Prepare The first phase of a detox starts by reducing your intake of meat, dairy, caffeine, alcohol, sugar and processed foods. In their place eat more rainbow fruit and vegetables – ideally steamed or in casseroles, SuperFoods, and increase your daily water intake to 2 litres. Fight cravings with Chia Seeds. Absorbing up to twelve times their weight in water, these SuperFood seeds form a gel that lines the stomach helping to keep hunger at bay. Week 2 – Eliminate A clean digestive tract ensures you get more nutrients from your food. Opt for brown rice, root vegetables, berries and a glass of fibre-rich Psyllium Husks in water. Daily brisk body brushing, and a regular vigorous massage with Detox Toning Oil, targeting fatty areas, will stimulate the circulation helping to enhance skin tone. Week 3 – Cleanse Support your liver and kidneys with plenty of green foods, especially broccoli, cabbage and kale, ideally raw. Now is a good time to reintroduce cleansing citrus fruit, especially grapefruit. Try our detoxifying Green & Clean Smoothie, featuring purifying Organic Greens Complex, with added Chia Seeds to help keep hunger at bay for longer. Week 4 – Maintenance Your detox is now complete, but take your time before rushing back to your old ways to enjoy the full energising and revitalising benefits. An 80/20 rule is perfect here, and the one we love applies to just about everything. Follow your new healthy diet 80% of the time, allowing yourself to stray 20%, you’re more likely to keep up the good work and stay feeling energised and revitalised. Don’t forget to do a digital detox for a mental health boost. Taking regular timeout from smart phones, tablets and laptops has been shown to help boost feelings of wellbeing, improve posture, encourage better sleep, enhance memory and ironically, makes people feel more connected. Jump-start your detox with a Natural Detox Kit. Start the day with a detoxifying Green & Clean Smoothie with purifying Organic Greens Complex and fibre-rich Chia Seeds (they swell up to help keep you feeling fuller longer). Next follow your morning shower with a circulation-boosting invigorating massage with Detox Toning Oil. Finally, detox a stuffy office or room with Cleanse Aromatherapy Blend in a diffuser to help you think and breathe more easily. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478794193692-RW4C1GO1QTPA7FWBTPPD/NYR_Year_of_Wellbeing_microsite_Jan_desktop_Power_of_Words_copywriter.jpg COPYWRITER PORTFOLIO - Desktop January whole landing page JANUARY – DETOX Feeling a little sluggish? Skin looking a bit dull? A cleansing detox will help to revitalise your system, rebalance your emotions, boost your immunity and restore your skin’s natural glow. Here are our top tips for pain-free purification. Week 1 – Prepare The first phase of a detox starts by reducing your intake of meat, dairy, caffeine, alcohol, sugar and processed foods. In their place eat more rainbow fruit and vegetables – ideally steamed or in casseroles, SuperFoods, and increase your daily water intake to 2 litres. Fight cravings with Chia Seeds. Absorbing up to twelve times their weight in water, these SuperFood seeds form a gel that lines the stomach helping to keep hunger at bay. Week 2 – Eliminate A clean digestive tract ensures you get more nutrients from your food. Opt for brown rice, root vegetables, berries and a glass of fibre-rich Psyllium Husks in water. Daily brisk body brushing, and a regular vigorous massage with Detox Toning Oil, targeting fatty areas, will stimulate the circulation helping to enhance skin tone. Week 3 – Cleanse Support your liver and kidneys with plenty of green foods, especially broccoli, cabbage and kale, ideally raw. Now is a good time to reintroduce cleansing citrus fruit, especially grapefruit. Try our detoxifying Green & Clean Smoothie, featuring purifying Organic Greens Complex, with added Chia Seeds to help keep hunger at bay for longer. Week 4 – Maintenance Your detox is now complete, but take your time before rushing back to your old ways to enjoy the full energising and revitalising benefits. An 80/20 rule is perfect here, and the one we love applies to just about everything. Follow your new healthy diet 80% of the time, allowing yourself to stray 20%, you’re more likely to keep up the good work and stay feeling energised and revitalised. Don’t forget to do a digital detox for a mental health boost. Taking regular timeout from smart phones, tablets and laptops has been shown to help boost feelings of wellbeing, improve posture, encourage better sleep, enhance memory and ironically, makes people feel more connected.   Click here to see the page in greater detail https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478794191541-6SL3QVREF52I1E4RQ1PS/NYR_Year_of_Wellbeing_microsite_Feb_desktop_Power_of_Words_copywriter.jpg COPYWRITER PORTFOLIO - Desktop February whole landing page Click here to see the page in greater detail https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478794216802-YMGZMQ253OM9LJ4805BN/NYR_Year_of_Wellbeing_microsite_Feb_tablet_Power_of_Words_copywriter.png COPYWRITER PORTFOLIO - Tablet - February landing page prior to month start Loaded at the start of the year, each page contains info to support the month's focus, which is then added to once the month is reached - with a recipe, guest blogger, therapy and educational course. Click here to see the page in greater detail https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478794187048-700XSW22TB6R5H4PT7U7/NYR_Year_of_Wellbeing_microsite_Mar_tablet_Power_of_Words_copywriter.png COPYWRITER PORTFOLIO - Tablet March landing page Click here to see the page in greater detail https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478794189392-2Z9F9MMM09AZ3VHWID0E/NYR_Year_of_Wellbeing_microsite_Mar_desktop_Power_of_Words_copywriter.jpg COPYWRITER PORTFOLIO - Desktop March whole landing page Click here to see the page in greater detail https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1499358750928-VALTEXIVLPA3UURMH8O5/Town-and-manor-of-hungerford-new-website-homepage-power-of-words-copywriter COPYWRITER PORTFOLIO The new Home page, leading with revenue-driving Hire the Town Hall, and incorporating key features of the charity. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1505123897609-B4JE1CFFLZ4EYDVVNF7G/Hungerford-town-and-manor-old-home-page-power-of-words-2.jpg COPYWRITER PORTFOLIO - Before - Hungerford Town & Manor's original website Home page Click here to see more. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1505123659129-2O0UZ2KRCN5AGTHUEGU1/Hungerford-town-and-manor-new-home-page-power-of-words-2.jpg COPYWRITER PORTFOLIO - After - their new website Home page Click to see more or visit the website https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1505126090983-1ZJ8SK3UR2OPPHPFZUNI/Hungerford-town-and-manor-old-common-page-power-of-words.jpg COPYWRITER PORTFOLIO - Before - Hungerford Common landing page Click here to see more. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1505126231934-UWBA1KMOH5H5IUWR0XL2/Hungerford-town-and-manor-new-common-page-power-of-words.jpg COPYWRITER PORTFOLIO - After - Hungerford Common landing page Click to see more or visit the website https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1505124819400-7RBL2OAVNZ7WJP3RS9KL/Hungerford-town-and-manor-old-town-hall-power-of-words-3.jpg COPYWRITER PORTFOLIO - Before - the Town Hall landing page with links to other rooms for hire Click here to see more. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1505126883369-KDI25U7HK21E2JEP3YD4/Hungerford-town-and-manor-new-town-hall-power-of-words-13.jpg COPYWRITER PORTFOLIO - After - The Town Hall, with all spaces for hire featured on the one page Click here to see more or to visit the website https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1510681419452-H2EVHWHTLYQ9YKDYAFWA/Wildlife-conservation-hungerford-town-and-manor-old-birds-power-of-words-1.jpg COPYWRITER PORTFOLIO - Before - Bird ringing & conservation Click here to see more. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1510681430017-O1TM3BN0E911V9LBY2QC/bird-ringing%E2%80%93new-hungerford-town-and-manor-power-of-words-2.jpg COPYWRITER PORTFOLIO - After - Bird Ringing Click here to see more or to visit the website. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1537954626081-OSX4NM8NRVBWQFIH6NFP/001_Blackberry_Cottage_Cookbook.jpg COPYWRITER PORTFOLIO https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1537954468528-GOYM30D4Z1EEKFBSVU28/011_Blackberry_Cottage_Cookbook.jpg COPYWRITER PORTFOLIO https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1537954468244-QZFI4N94JC40YB2MSKOU/014_Blackberry_Cottage_Cookbook.jpg COPYWRITER PORTFOLIO https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1537954491054-CW4ZTN9WG69OKTBLLKJ6/012_Blackberry_Cottage_Cookbook.jpg COPYWRITER PORTFOLIO https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1537954492215-9ETYAS43ZO0DWWOWNK2G/005_Blackberry_Cottage_Cookbook.jpg COPYWRITER PORTFOLIO https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1537954511805-XZD4TEJW6JRRERJ0LHOE/010_Blackberry_Cottage_Cookbook.jpg COPYWRITER PORTFOLIO https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1537954519978-2XP7BFUWLDNAU48GAJQR/013_Blackberry_Cottage_Cookbook.jpg COPYWRITER PORTFOLIO https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1537954539848-D1LZ54RGOD921QB8US0I/016_Blackberry_Cottage_Cookbook.jpg COPYWRITER PORTFOLIO https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1537954547150-ZBYXMV9D0ONWV7ANF90O/015_Blackberry_Cottage_Cookbook.jpg COPYWRITER PORTFOLIO https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1537954559698-MY8T9FM4WISUS30IE34L/004_Blackberry_Cottage_Cookbook.jpg COPYWRITER PORTFOLIO https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1537954565172-M8Y0CH66RHPYSFYF5M6D/003_Blackberry_Cottage_Cookbook.jpg COPYWRITER PORTFOLIO https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1537954584001-36JG8EX1K7WEF7R1MDQC/017_Blackberry_Cottage_Cookbook.jpg COPYWRITER PORTFOLIO https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1537954600845-V1DZ21U4GXQK4UE5L7PH/007_Blackberry_Cottage_Cookbook.jpg COPYWRITER PORTFOLIO https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1537954604287-RP2TF6E727GUQG63LAB9/006_Blackberry_Cottage_Cookbook.jpg COPYWRITER PORTFOLIO https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1537954623986-343YLDLH6GR1CSPA37CE/002_Blackberry_Cottage_Cookbook.jpg COPYWRITER PORTFOLIO https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1586189058539-CFN5QNYJ6U1F3TI45G8R/Brown_dog_fp_home_page_michelle_power_of_words_copywriter2.jpg COPYWRITER PORTFOLIO - new Brown Dog home page, with beautiful brown dog with glossy wet nose https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1586189061147-EP7TWK9E0EDL6FAR2IVX/Brown_dog_fp_mob_home_page_mob_michelle_power_of_words_copywriter_2.jpg COPYWRITER PORTFOLIO - new Brown Dog home page as seen on a mobile phone, with beautiful brown dog with glossy wet nose https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1586189064899-7Q0O1E87D47CHTCXGSQM/Brown_dog_fp_what_we_do_michelle_power_of_words_copywriter2.jpg COPYWRITER PORTFOLIO - Brown Dog FP new website, showing what we do page with brown dog wearing flying goggles https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1586189061758-H06T5V7VGMWDK2XO9MC7/Brown_dog_fp_mob_what_we_do_michelle_power_of_words_copywriter_2.jpg COPYWRITER PORTFOLIO 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COPYWRITER PORTFOLIO https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1605693021288-GHFZ93SIR47BQA3YMOXG/Absolute-Architecture_A4_Brochure_p13-power-of-words-copywriter.jpg COPYWRITER PORTFOLIO https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1605717956466-FIZ2C15S7HIEC63CMFH5/Absolute-Architecture_A4_Brochure_covers_power-of-words-copywriter.jpg COPYWRITER PORTFOLIO https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1617038497783-EF2AL07BO83I42FJQVJZ/Your_Vegan_bookkeeper_website-Home_Michelle_Power_of_Words_copywriter.png COPYWRITER PORTFOLIO - New Your Vegan Bookkeeper home page, with distinctive brand colour and clear messaging https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1617038660505-TMKST8X60M4FFPTGTCZ1/Your_Vegan_Bookkeeper_website-Mov_Do_Michelle_Power_of_Words_copywriter.jpg COPYWRITER PORTFOLIO - Some of the values of Your Vegan Bookkeeper 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.powerofwords.media/blog/how-a-case-study-can-help-your-business monthly 0.5 2021-03-09 https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1612547125182-H8R4WNTPPCU5IKI4QTR5/Case+Study_Snaffling+Pig_Power_of_Words_Copywriter.jpg BLOG - How a Case Study can inspire trust in your business - Click here to see this in situ Click here to see this in situ https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1614709703793-RU08MJXSGGRDV9L9G0PO/Barabara%2527s_story_National_Trust_on_Power_of_Words.jpg BLOG - How a Case Study can inspire trust in your business https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1614193084396-5AVHRHPILUCGGTUZU7B9/Wiresmith_Technology_Kingston_University_siesmic_Case_Study_Power_of_Words_copywriter_2.jpg BLOG - How a Case Study can inspire trust in your business https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1612547397638-XWKP5CRJ2W4H52A1HQ2S/Case+Study_Volume_ai_Power_of_Words_Copywriter.jpg BLOG - How a Case Study can inspire trust in your business https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1614193126587-IW7SVELDRAFWBPT68VNL/National_Trust_profile_case_study_Fraser_Williams_article_people_mag_Michelle_Power_Copywriter.jpg BLOG - How a Case Study can inspire trust in your business https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1614193085264-3HKY1TQ0T3C75LCUXJEB/Wiresmith_Technology_Quantum_Detectors_Case_Study_Power_of_Words_copywriter_2.jpg BLOG - How a Case Study can inspire trust in your business https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1612547409725-N8BKOB7OTQR8G5N47WK9/Case+Study_McFT_Power_of_Words_Copywriter.jpg BLOG - How a Case Study can inspire trust in your business https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1614710384172-EYKTEUR0H0I8PM64CJLR/Frasers_story_National_Trust_on_Power_of_Words.jpg BLOG - How a Case Study can inspire trust in your business https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1614193362928-NGJIZB2A2TYG3ATKTDVH/I-can_Global_senseye_case_study_Michelle_Power_Copywriter.jpg BLOG - How a Case Study can inspire trust in your business https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1612547420319-9DXJ4LMU02SKDLRKZK1I/Case+Study_Redwood+Technologies_Power_of_Words_Copywriter.jpg BLOG - How a Case Study can inspire trust in your business https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1614710441192-Y6OEV9OY086X0OYPGH4Z/Jenny_National_Trust_brand_web_Power_of_Words.jpg BLOG - How a Case Study can inspire trust in your business https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1614193360962-JUCLI5IS7MH0F7F2TYCK/I-can_Global_i-accoustics_case_study_Michelle_Power_Copywriter.jpg BLOG - How a Case Study can inspire trust in your business https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1612547429958-TRDELLVYFVGH9P1PLXVI/Case+Study_Solutions4Health_Power_of_Words_Copywriter.jpg BLOG - How a Case Study can inspire trust in your business https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1614193361061-RKOYQRWHO9JH72ICYE27/I-Can_global_Retriever_sports_case_study_Michelle_Power_Copywriter.jpg BLOG - How a Case Study can inspire trust in your business https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1614418670311-3KM6WHPL87TGD7BPJGS6/image.jpg BLOG - How a Case Study can inspire trust in your business https://www.powerofwords.media/blog/2018/12/14/quick-wins-7-copywriting-tips-for-more-effective-engagement monthly 0.5 2021-03-03 https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1614418854434-SXENSZJ6ISTUOKP84XEZ/image-asset.jpeg BLOG - Quick Wins - 7 copywriting tips for more effective writing https://www.powerofwords.media/blog/tag/7+tips monthly 0.5 https://www.powerofwords.media/blog/tag/Inbound+Marketing monthly 0.5 https://www.powerofwords.media/blog/tag/copywriting monthly 0.5 https://www.powerofwords.media/blog/tag/Call+to+Action monthly 0.5 https://www.powerofwords.media/blog/tag/Copywriting monthly 0.5 https://www.powerofwords.media/blog/tag/Case+Study monthly 0.5 https://www.powerofwords.media/contact-michelle-power-copywriter daily 0.75 2020-10-20 https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1561557113414-ARHV01STFUZ2NMFCNR16/michelle_power_of_words_senior_copywriter.jpg CONTACT This is me, Michelle Power, freelance senior copywriter, at your service https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1467811482472-533NHGN22X5OY0WY9KQY/Michelle_Power_of_Words_copywriter.jpg CONTACT https://www.powerofwords.media/copywriting-clients daily 0.75 2019-08-14 https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1473252413957-DUJ4D6KNBXJV42WQ8H2Y/Neals_Yard_Remedies_logo_Power_of_Words_bl10.png CLIENTS - Click to see some of my Neal's Yard Remedies work See some of my Neal's Yard Remedies work https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1473084030315-CWPVQH7KOSBIDM2YGI03/National_Trust_client_logo_Power_of_Words.png CLIENTS - Click to see some of my National Trust work National Trust https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1473086219023-ZDN5VN2ZXAH0DAQMPUYX/Mars_client_logo_Power_of_Words.png CLIENTS - Click to see some of my Mars work https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1473086195201-LH3V45QEH9K06ZAS6LEF/The_Body_Shop_client_logo_Power_of_Words.png CLIENTS - Click to see some of my work for The Body Shop https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1473253115777-I2VAYP505MJNCO1EWWW6/Always_client_logo_Power_of_words.png CLIENTS - Contact me to see my Always work https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1473084015448-4N3KVY19F7VH1UJGVVM6/Canon_client_logo_Power_of_Words_3.png CLIENTS - Click to see some of my Canon work https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1473083985408-RYYM1HLXJC19VSC9DKZL/Helen_Bamber_Foundation_client_logo_Power_of_Words.png CLIENTS - Click to see my work for Helen Bamber https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1473084058483-4OYOW7Z0VIQBX66FZ6FV/Panasonic_client_logo_Power_of_Words.png CLIENTS - Contact me to see my Panasonic work https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1477060786772-E5DNF7OKSCG3NRDATGOM/Andrex_logo_Power_of_Words2.jpg CLIENTS - Contact me to see my Andrex work https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1477058736784-U28C5SU596W5QSX8IBSW/Breakthrough_Breastcancer_logo_Power_of_Words.png CLIENTS - Contact me to see my Breakthrough Breast Cancer work https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1477058742679-ILSW5ZRGZ4QZYX79SRTX/Dolmio_logo_Power_of_Words.png CLIENTS - Contact me to see my Dolmio work https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1477058748021-A8KPOP3K7OYDE8O6FPK8/Epson_logo_Power_of_Words.png CLIENTS - Contact me to see my Epson work https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1477058755882-Y9QFY04BHNIVENQEIWBP/Tampax_client_logo_Power_of_Words.png CLIENTS - Contact me to see my Tampax work https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1477058971433-BIMSEEYZVZLX2L8EL0Z9/Cesar_Canine_Cuisine_logo_Power_of_Words.png CLIENTS - Contact me to see my Cesar work https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1490177601812-TUV12AP1D70GZJJI8PUJ/Hamlet-before-and-after-packs-power-of-words-2.png CLIENTS - Click to hear my award-winning radio advert https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478170080811-RBIFIC4SKCH5QXBDS354/Western_Union_logo_Power_of_Words.png CLIENTS - Contact me to see my Western Union work https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1565776960675-WG430A4BO4H77E7Q5UUQ/BBB-Success-Groups-landscape2019-final.jpg CLIENTS - Copywriting and copy editing 67 Kick-Arse Philosophies for Small Business Owners https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1565777099209-GZLFE2A933MVS3A02J84/blackberry_cottage_cakes_with_secret_ingredients.png CLIENTS - Copywriting new recipe book of Cakes with Secret Ingredients https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1565779590866-7IRNZBTK3BVCAK4MLX5G/mcmc-logo-d9da3864.png CLIENTS - New website for this life enhancing charity https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1565779621831-JTW7W2D80RAAAO9NQJBX/ringrose-logo-redux.png CLIENTS - New website - from the roots up https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1565779836853-DZDL0LT9U39WYH42WN8K/Town_and_manor_of_hungerford_logo.png CLIENTS - New website - see the before and after here https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1565780002822-VN767PFU9DHIX7ZWBRKL/Dickins_Hopgood_Chidley_solicitors_hungerford_copywriter.png CLIENTS - New website in non-legalese English https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1565780696759-NA8FZ4ELPBMXBZJYPGR3/bbgh-logo-business-support.png CLIENTS - Scale Up Case Studies - interview & write up https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1565779550078-USIY76NX5DHSE0VZ996H/Oxford_Innovation_experts_in_supporting_and_growing_businesses.png CLIENTS - New corporate website - coming soon https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1565779934166-UPUXAO2591GMKVFKIERV/Horsey_Light%3By_solicitors_newbury_copywriter.png CLIENTS - New team profiles - coming soon https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1565779889270-88TFU47FB1MN8IFRY34D/myakka_fair_trade_furniture.png CLIENTS - New collections & catalogue - coming soon https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1605690221630-UAH7R7PV3XRFHYHWXS35/KK-Consultancy-Logo-Line-Rev-SKT-IT-Header-1.png CLIENTS - Creating engaging emails & blogs Working together to create engaging emails & blogs https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1473085243633-V5QYJASMZUBU2N9LBR8L/Neals_Yard_Remedies_logo_Power_of_Words.png CLIENTS https://www.powerofwords.media/packaging-copywriter-2 daily 0.75 2016-11-03 https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476441849723-2OE78N7FALM4MQ0RIPV2/NYR_Beauty_sleep_concentrate_pack_Power_of_Words_copywriter-min.png Packaging - Beauty Sleep: a new naming strategy and bestseller Asked to come up with a new naming style for this night time serum, Beauty Sleep proved a hit with customers, became an enduring bestseller and the start of a whole new range. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1473766793019-Y2CVLRDHD8CCPEVDKYCF/Bee_lovely_hand_cream_pack_NYR_Power_of_Words.png Packaging - The start of an award-winning campaign After coming up with the campaign idea, I proposed the name Bee Lovely, which proved incredibly popular with customers around the world. Initially a limited edition product, this became the start of a bestselling collection. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1473769860125-5F8X4JG1BQKE4THKBG7N/Neals_Yard_Remedies_Frankincense_Intense_Cream_Jar_Power_of_Words-min.png Packaging - Neal's Yard Remedies ultimate age-defier Proven effective in clinical trials, this organic anti-ageing cream was given a name, packaging, brand positioning and supporting marketing comms. It's now one of Neal's Yard Remedies' bestsellers. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1473769863230-FCLZSK57TTTAM3L9Z1UV/Neals_Yard_Remedies_Frankincense_Intense_Cream_Carton_Power_of_Words-min.png Packaging - Multi-language Frankincense Intense carton Taking a product into markets around the world means ensuring that your claims, copy and even pack design are locally compliant. I can help you satisfy local cosmetics and toiletry regulatory requirements. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1473768306900-7DJCGYZHIS0I9NYLB0MT/The_Body_Shop_fun_Sale_Irish_Coffee_bath_pack_Power_of_Words-min.png Packaging - A fun limited edition range for The Body Shop A fun limited edition collection that was loved by customers. The names and pack copy were inspired by drinks from around the world, and included: Frothing Irish Coffee bath creme, Warming Japanese Sake bath and shower gel and Tickling French Bubbly bath and shower gel. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1473768456135-9UREIGGTCS6K4RBQB7AE/The_Body_Shop_fun_Sale_French_Champagne_bath_pack_Power_of_Words-min.png Packaging - Bubbles that tickled the customers' fancy A fun limited edition collection that was loved by customers. The product names and pack copy took inspiration from drinks around the world, and included: Frothing Irish Coffee bath creme, Warming Japanese Sake bath and shower gel and Tickling French Bubbly bath and shower gel. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476454694764-F1FPNG92R4BP974U231L/The_Body_Shop_fun_Sale_Japanese_Sake_bath_pack_Power_of_Words_copywriter.png Packaging - Oriental bathing bliss A fun limited edition collection that was loved by customers. The product names and pack copy took inspiration from drinks around the world, and included: Frothing Irish Coffee bath creme, Warming Japanese Sake bath and shower gel and Tickling French Bubbly bath and shower gel. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1473775442522-ISWY00CDWBJZLUWXKA06/Neals_Yard_Remedies_Joint_Supplement_pack_Power_of_Words-min.png Packaging - New supplement range Always a compliance challenge, the new SuperFood and SuperNutrient supplement ranges launched with the strongest possible claims, and have been very well received. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476445000177-08R4Z4U80SAQZMWEEY83/Neals_Yard_Remedies_Organic_Defence_Hand_Spray_pack_Power_of_Words.png Packaging - A killer organic product, for bacteria Clinically proven to kill up to 99.9% of bacteria, the pack copy and name almost wrote themselves. This all-natural, certified organic, hand spray is free from harsh synthetic chemicals, what's not to love? https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476445697694-Q7XIZLDQXNHRXDOEHJV9/NYR_Organic_Greens_Complex_Superfood_label_pack_Power_of_Words_copywriter-min.png Packaging - Detox from the inside out A brand new product type for Neal's Yard Remedies, this inner health superfood complex had to clear a few regulatory hurdles both in the UK and US before launch, but clear them it did, and customers are now feeling all the better for it. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476456992315-K8AQ8M2MN2UR4842K9JY/NYR_Organic_Greens_Complex_Superfood_label_label_pack_back_Power_of_Words_copywriter.png Packaging - Organic Greens Complex - back of pack The reverses of the pack features benefit-led claims that are key for sales, but a challenge for regulatory compliance. Still, I love a challenge, and judging by the sales, customers love the product. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476450317192-354JAKM9GEH0E5NQAO7P/NYR_Organic_Inner_Strength_Tea_carton_Power_of_Words_copywriter-min.png Packaging - Benefit-led Herbal Teas Not as easy as you may think, there's a reason there are few benefit-led teas on the market. This project included copywriting everything from name to back of pack copy, for UK & US, launch comms, web content, in-store POS, catalogue copy... all the usual elements for a new and successful product launch. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476459303352-DNAR3WCV6VQQTIIKXCX4/NYR_Christmas_gift_box_Balance_Rose_%26_Geranium_Power_of_Words_copywriter.png Packaging - Christmas gift boxes with a story Beautifully designed gifts are filled with wonderful natural products. The eco packaging features brand-building messages and ingredient stories from around the world, bringing the USP and ingredient provenance to the fore. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476459304392-SLRWWPLDZYMUXJL4857X/NYR_Christmas_gift_box_Balance_Rose_%26_Geranium_inside_Power_of_Words_copywriter.png Packaging - Inside, a story to add value With so many great ingredient and provenance stories to tell, Christmas gift boxes became a great way to share Neal's Yard Remedies brand USP. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476442920486-O4C9Z1ZTBFLOQT6PLM3S/NYR_Virgin_Coconut_Oil_pack_Power_of_Words_copywriter.png Packaging - A multi-purpose organic superstar A lovely product, this has so many benefits, getting them all onto the label, whilst ensuring regulatory compliance, was a satisfying challenge. Oil pulling, by the way, is a great way to boost oral health, click here to see what the BBC news say about it. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476461672896-R5W1ENO4Y8DMJUMNJB5Q/The_Body_Shop_Pure_Detox_wellbeing_pack_Power_of_Words.jpg Packaging - Benefit range for The Body Shop One of four ranges, focusing on different end benefits - Detox (or Purify in Japan, where regulations restrict 'Detox' claims), Energy, Calm and Sleep (or Quiet Night in Asia). https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476968240911-CI7ZEYZMBPRJ2UZX6ZR8/NYR_Beauty_sleep_concentrate_pack_Power_of_Words_copywriter.png Packaging https://www.powerofwords.media/brandcommunications daily 0.75 2021-07-13 https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/dfb73661-0970-4a44-8271-954ed9e4e719/Helen_Bamber_40_men_Power_of_Words+copy.jpeg Brand Communications - Helen Bamber awareness postcard booklet Created while at The Body Shop to help raise awareness of both the issue and this great charity that helps trafficked women. Funds were raised through the sale of the postcard booklet, which told one woman’s story poignantly and powerfully. Click here to see all of the postcards and the campaign elements. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1757090944645-CWTEJZHNTGBDOYPORKDQ/Breakthrough-Breastcancer-award-winning-postcard-Michelle-Power-of-Words.jpeg Brand Communications - Breakthrough Breast Cancer awareness postcard D&AD award-winning entry for the Breakthrough Breast Cancer postcard category. A flesh-coloured card is covered with bubble wrap, creating a tactile surface everyone was drawn to and loved to handle. But on the back, a more serious message reminding the holder that not all lumps are as much fun - a lump this size could be the first sign of breast cancer. The postcard won my Art Director, Susan Byrne-Wilkins, and I the Student of the Year award. It’s still a piece of creative thinking I’m very proud of. See the back of the postcard. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476467261636-YRLZQ2D71K3YKB45KHIQ/Little_Book_of_Neal%27s_Yard_Remedies_booklet_cover_Power_of_Words_copywriter.jpg Brand Communications - The brand summed up in one small A6 book The Little Book of Neal's Yard Remedies encapsulates what makes this brand what it is, how it's different, why it's different, and what it's doing to influence others. This is given to customers and all new starters, and is in effect the brand Bible. Click here to see the whole book https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1757094240647-PU18F7VRTZQYAW3XDKZX/The_Body_Shop_Community_Trade_brand_values_Ronilda_banner_Power_of_Words_crpd.jpeg Brand Communications - The Body Shop celebrating Community Trade Community Trade is The Body Shop’s own and original version of Fair Trade. And many would argue, a better fairer version. It worked with small-scale growers and producers, asking them what extra help it could supply, and recognising their high quality ingredients with usually above market rate prices. See more of this campaign and others that helped customers around the world appreciate the difference their support was making. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476467263904-D3J8VWQ3MEH92VYU2YLG/NYR_International_Brochure_cover_Power_of_Words_copywriter.jpg Brand Communications - International brand brochure International growth was a key part of Neal's Yard Remedies' brand strategy, and this brochure was shared with potential partners and bodies to introduce the brand and explain its market position. Click here to see the full brochure https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476467594948-X5BGUPDKG240NJQ14JP8/The_Body_Shop_HIV_MTV_Leaflet_front_Power_of_Words_copywriter.jpg Brand Communications - HIV awareness leaflet The Body Shop worked with MTV to support their Staying Alive Foundation, raising funds and awareness of HIV and AIDS with young at-risk people. The subject had become old news, and the infection rates among the young were sadly rising. Click here to see more of the campaign https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476469770108-YUH3IREQYZBWIOFLYGO1/The_Body_Shop_Brand_Philosophy_A5_booklet_front_cover_Power_of_Words_copywriter.jpg Brand Communications - The Body Shop's ethics summed up A brand built on ethics, The Body Shop wanted a booklet that could share all that makes them different with their customers. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476972669118-UTG7MWBECCF8OP0409MD/NYR_neck_lable_value_messages_front_and_back_Power_of_Words_copywriter.png Brand Communications - Telling an eco story on the actual product Bottle neck messages were attached to all of the 1 litre bottles, calling out the eco benefits of buying the bigger size bottles. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476467309121-MXXAEI0FPZ31LB5ROD5T/The_Body_Shop_Brand_Values_booklet_Power_of_Words_copywriter.jpg Brand Communications - The Body Shop's Values booklet This small booklet was handed out to customers to explain the five core brand values. Click here to see the full booklet. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476467269367-W9HSFXZIH925G35VFCYN/NYR_parabens_leaflet_flyer_Power_of_Words_copywriter.jpg Brand Communications - Why Neal's Yard Remedies ban Parabens from their skincare and all other products Parabens are preservatives commonly used in skincare. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476467280340-FTXRIA9H6KPB9ANE51FU/NYR_What_is_Organic_Beauty_and_Glyphosate_Leaflet_back_Power_of_Words_copywriter.jpg Brand Communications - Did you know weedkiller could be in your sarnies? Educating customers about natural health and wellbeing is central to Neal's Yard Remedies ethos. This flyer flags a little known fact, and futher illustrates why choosing organic ingredients is better for all. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476971637274-PL7PXO2FXTN6VCLI8OOA/NYR_Skincare_Consultation_guide_outside_Power_of_Words_copywriter-min.png Brand Communications - Skincare leaflet - outside unfolded Asked to produce something that highlighted the core skincare ranges at Neal's Yard Remedies, this beautifully designed leaflet was an instant hit. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476971059954-J6YAQQW2JN7NFJQQ0FIS/NYR_Skincare_Consultation_guide_inside_Power_of_Words-min.png Brand Communications - Skincare leaflet - inside unfolded Inside we see the core ranges, by skin type, and their key benefits. As a selling tool this proved incredibly popular in the stores with both staff and customers alike. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476970010733-B5EF6AAKNOCBNMTUNRZL/NYR_Brand_Flyer_Pure_Beauty_5_Reasons_to_Choose_Organic_back_Power_of_Words_copywriter.png Brand Communications - Organic beauty explained in 5 points The complex concept of Organic Beauty needed to carefully explained, as there is often much confusion, and 'greenwashing', regarding natural and organic. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1477053739844-FLTGPK0AC7LLETHHAD5C/NYR_What_are_Parabens_leaflet_Power_of_Words_copywriter.png Brand Communications - Parabens leaflet - front Passionately against the use of parabens, this leaflet explained to customers what they are and why Neal's Yard Remedies don't use them in their products. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1477054302054-U2ZM6ZMUBYPDPC0BFQAB/NYR_What_are_Parabens_leaflet_back_Power_of_Words_copywriter.jpg Brand Communications - Parabens leaflet - back Explaining why Neal's Yard Remedies don't use parabens in their products, and the EU position, which at the time was much stronger than the UK's. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476970423385-6UA6Z1PYCRCH37ABBQ24/NYR_World_Oceans_Day_POS_Power_of_Words.jpg Brand Communications - Microbeads explained - in-store POS This instore point of sale explains why microbeads are such a problem in the world's oceans, and why Neal's Yard Remedies don't use them. Soon after President Obama signs a law banning them in the US, further raising awareness. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476467307546-SLNLHDUBUM8DIHI89AXK/NYR_What_is_Organic_Beauty_and_Glyphosate_Leaflet_front_Power_of_Words_copywriter.jpg Brand Communications - Explaining the brand USP Do you know the difference between natural and organic? Do you know what goes into your favourite skincare? Most people don't even give it a thought, but explaining this key point is crucial to understanding the difference between Neal's Yard Remedies' products and most other beauty brands. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476467533134-7EPD1GNPO8VLB8P5SLAT/NYR_Skincare_Sample_card_front_Power_of_Words_copywriter.jpg Brand Communications - Sample card - outside Giving samples is key to encouraging sales and trialing of new products. The inside carried key brand messages. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476467532959-FY7QTIUJQ9I95TAB595G/NYR_Skincare_Sample_card_back_Power_of_Words_copywriter.jpg Brand Communications - Sample card for Neal's Yard Remedies - inside Up to four samples could be attached to the card, so I created four short brand messages. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1477061510560-LI2ZYMJID717AAPE6SOS/The_Body_Shop_bag_message_Power_of_Words_copywriter.JPG Brand Communications - Biodegradable bags with a message Long before the law changed and biodegradable became the norm, The Body Shop led the way with eco packaging, and a brand message to spread the word. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1477061493995-O1YFI0T7N6XRXT0Q5PEZ/The_Body_Shop_business_card_back_Power_of_Words_copywriter.JPG Brand Communications - Business cards with Values At The Body Shop, even the business cards used stock produced by a Community Trade supplier. Writing about ethics is made easy when they go to the core of what a business does. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1476984213724-IYZP3F5Z7CUITCTVU9CG/The_Body_Shop_Brand_Values_booklet_Power_of_Words_copywriter.jpg Brand Communications https://www.powerofwords.media/posters daily 0.75 2016-11-15 https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478171672075-YXSIM3S0MRJLIU2GSKA6/Canon_Ixus_camera_Ozwald_Boateng_press_ad_Power_of_Words.jpg Press & Posters - Press ad The copy reads: Don't be fooled by the beautiful body. You can have brains as well as beauty. The new IXUS II has a superb 2x zoom lens, a hybrid autofocus system, 3 custom functions and 5 different settings - giving excellent results from what is the world's smallest compact zoom camera. Using the latest Advanced Photo System technology, it also offers prints in 3 formats and, cleverly, the option of changing the film mid-roll. But we are weak. We are human. Which of us wouldn't be swayed by that gorgeous stainless steel body alone? For a brochure, call 0800 606 417. IXUS cameras cost from around £50 to around £260. You've either got one or you haven't. https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1477071271619-ZL8XRADI5TL1X5OKL7KG/NYR_Suncare_deckchair_poster_Power_of_Words.jpg Press & Posters - Window poster https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478171891478-ADUTA38DXDADO7GCYASK/The_Body_Shop_HIV_MTV_Single_Page_Advert_Power_of_Words.jpg Press & Posters - Press ad https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478169614648-VXRFXBHOD2UZSG8S7N3Q/The_Body_Shop_HIV_MTV_Outside_Window_Poster_Power_of_Words.jpg Press & Posters - Window poster https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478169692799-FC7NZQBSFD3617NUV8S5/NYR_Frankincense_Intense_Eye_Cream_poster_Power_of_Words.jpg Press & Posters - Window poster https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478171788844-785U2P8OSDMSLGDF7OUN/Western_Union_financial_press_ad_roadsign_Power_of_Words.jpg Press & Posters - Press ad https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1477073056224-T4TS7JL6ER6OV5XTS3P1/NYR_New_Organic_Hand_Sanitiser_poster_Power_of_Words-min.jpg Press & Posters - Window poster https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478172812806-4IRAFBMQ737GOIXFVUL1/Always_Everyone_can_tell_press_ad_Power_of_Words.jpg Press & Posters - Press ad https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1477073154385-643777B7Q06RPW0R35BD/NYR_Lip_Gloss_poster_Power_of_Words.jpg Press & Posters - Window poster https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478169740240-CA1Q132F9R2Z6WEM3X30/NYR_Kids_Suncare_Play_Safe_poster_Power_of_Words-min.jpg Press & Posters - Window poster https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478172123074-HHZZA415J12SZ2ZXMLQ1/The_Body_Shop_Body_Focus_poster_Power_of_Words.png Press & Posters - Window poster https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1477071254327-MI3610UY0MY4X27TRU8F/TBS_Aloe_skincre_product_launch_poster_Power_of_Words-min.jpg Press & Posters - Window poster https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1478172319184-429WKROWXID2JAXKTAR9/Western_Union_financial_press_ad_roadsign_Power_of_Words.jpg Press & Posters https://www.powerofwords.media/digital-websites-emails-social-media daily 0.75 2018-01-31 https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1516901279235-AIDDGVNILCAPY8C5DNB9/Hungerford-town-and-manor-new-home-page-power-of-words-3.jpg Digital - Websites Emails Social Media - Town & Manor of Hungerford - new website Visit the website See more of my work https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1516901469020-FI8GSJIXYHPMO1AF0JQ9/national-trust-summer-download-power-of-words-copywriter.jpg Digital - Websites Emails Social Media - National Trust - download Download the download https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1516901426567-BQV8I1SXOKG0UQJ9ZT3E/national-trust-christmas-email-1-power-of-words-coywriter.jpg Digital - Websites Emails Social Media - National Trust - email See the email close up https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1516901541328-GE8NW9QAACG9ZJ3ABNVF/Frasers_story_National_Trust_on_Power_of_Words.jpg Digital - Websites Emails Social Media - National Trust - profile Read Fraser's profile in situ https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1479231413731-UG7OVI9J1SGHLS2M2XTC/NYR_Year_of_Wellbeing_microsite_home_page_desktop_Power_of_Words_copywriter.jpg Digital - Websites Emails Social Media - Neal's Yard Remedies - microsite Take me to a wealth of natural wellbeing https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1479231382454-L1IFGAUZY04CCIXF2N3F/NYR_Frankincense_Intense_Eye_Cream_Facebook_tile_Power_of_Words+2.jpg Digital - Websites Emails Social Media - Neal's Yard Remedies - Facebook tile Show me more organic goodness https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1479231383851-BOI8Z62M17A9JRAID48Z/NYR_New_Suncare-email_Power_of_Words.jpg Digital - Websites Emails Social Media - Neal's Yard Remedies - email Supporting the launch of the new natural sun care. All-Natural Sun Care UVA & UVB protection Water resistant No harsh synthetic chemicals Hypoallergenic – ideal for sensitive skin Rich in essential fatty acids Feeds your skin as it protects I'm ready to get close up https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1516903198990-M9Y06UX91S3MTE9R7QE4/neals-yard-remedies-about-us-michelle-power-of-words-copywriter.png Digital - Websites Emails Social Media - Neal's Yard Remedies - about us page Take me to where it's all about them https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1479231278299-SYC0DKY7SFU65GD6B08M/Ellie_Dickins_Shoes_website_home_page_Power_of_Words.png Digital - Websites Emails Social Media - Ellie Dickins Shoes - website Adding SEO keywords, headlines, title and alt tags ensured this fantastic local shoe shop moved up Google's rankings and enjoyed greater visitor numbers, and sales! Take me to the shoe shop https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1479231277147-7ITF4CPAS2PXGVJUOCGP/Ellie_Dickins_Shoes_Facebook_post_Sale_Power_of_Words.png Digital - Websites Emails Social Media - Ellie Dickins Shoes - Facebook post Creating an eye-catching image for facebook ensured more followers spotted the sale had started. Take me to the face place for shoes https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1479231433767-JZAP6I1D1OXONQSSBRLC/The_Body_Shop_HIV_MTV_Email_Power_of_Words.jpg Digital - Websites Emails Social Media - The Body Shop - campaign email Make it big so I can read it https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1479231434505-RIVDI1QURDKWOEBHQVYI/The_Body_Shop_HIV_MTV_Ecommerce_Power_of_Words.png Digital - Websites Emails Social Media - The Body Shop - web homepage banner https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1517418874038-VZQLP46SNBK6X4U3S3SS/Neals_Yard_Remedies_Bee_Lovely_Spring_email_Power_of_Words.jpg Digital - Websites Emails Social Media - Neal's Yard Remedies - campaign email Reminder of the fund-raising hand cream, and competition, along with other relevant Neal's Yard Remedies products. Bee Lovely & Help Save The Bees Special Edition Bee Lovely Hand Cream £1 from every tube goes to saving the bees Bee Lovely Best Dressed Beehive Competition - Enter Now Bee lovely and make this bigger https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1479231379162-K3G50VDT1G5XCBC1CEFM/Neals_Yard_Remedies_Bee_Lovely_landing_page_Power_of_Words.jpg Digital - Websites Emails Social Media - Neal's Yard Remedies - campaign landing page Let me get close up to the Bee Lovely words   https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1517417287263-XM0UM06EYA1N4N2VQWBQ/Poule_de_Luxe_Chantecler_product_page_small_Power_of_Words-2.png Digital - Websites Emails Social Media - Poule de Luxe - product page Make it bigger so I can read it https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1479231431228-AA22EHGJILQXJU3V4JPS/Power_of_Words_Poule_de_Luxe_Home_page_Power_of_Words.jpg Digital - Websites Emails Social Media - Poule de Luxe - web home page Let me read the small print https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1517414852386-JDF7WK39FUGWTRT30E8D/Town-and-manor-of-hungerford-website-homepage-power-of-words-copywriter-2.jpg Digital - Websites Emails Social Media https://www.powerofwords.media/about daily 0.75 2023-03-06 https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1561557113414-ARHV01STFUZ2NMFCNR16/michelle_power_of_words_senior_copywriter.jpg ABOUT This is me, Michelle Power, freelance senior copywriter, at your service https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1467811482472-533NHGN22X5OY0WY9KQY/Michelle_Power_of_Words_copywriter.jpg ABOUT https://www.powerofwords.media/copywriting-services daily 0.75 2023-04-13 https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1522178384496-JY3HHL3VZFVO9OJK8LB4/NYR_International_Brochure.jpg Freelance copywriting services https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1522178473766-O19T2RT71OPJ2M4LKPL7/NYR_Beauty_sleep_concentrate_pack_Power_of_Words_copywriter-min.png Freelance copywriting services https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1522179168445-FQ01UJ29SL9GT23NAX29/Town-and-manor-of-hungerford-website-homepage-power-of-words-copywriter-2.jpg Freelance copywriting services https://images.squarespace-cdn.com/content/v1/574723743c44d8296d009b44/1522179374642-2R3YR403RM4777BACSNX/Hamlet-before-and-after-packs-power-of-words-2.png Freelance copywriting services - 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