Could I be just the freelance copywriter you're looking for?

This is me, Michelle Power, freelance senior copywriter, at your service

Are you looking for someone who can understand your consumer and your brand? Someone who can take on everything from a product naming and pack copywriting brief, to an entire multimedia campaign, adding value and boosting sales through impactful, motivating copy?

I've got 20 years' copywriting experience writing for marketing, packaging, catalogues, adverts, web content, emails, social media... you name it. 

During the last 13 years I've specialised in beauty, health and ethical copywriting. But I've not forgotten the subtleties of writing for beers and cars - though never together of course.

I'm based in Newbury, Berkshire, with easy access to London and the South of England. Also, thanks to the wonders of broadband and mobile, I can work with you remotely, wherever you are in the world.  

Contact me today to see how I can add some power to your words. 


Call: +44 (0) 7870 416455


Click here to see some of the clients I've had the pleasure of working with.

Don't take my word for it, here's what some of the people I've worked with have to say...

I have been working with Michelle on 2 books. I have all the content and wise words but often lack the ability to do it credit in written format.

Michelle is a wizard at not only sense-checking my writing and often re-writing my words but also in holding the entire book in her head and offering invaluable editorial recommendations and changes.

I have published one book and continue to work through Michelle’s recommendations on the other. I have a 3rd book which I’ve completed the second draft of which I will also be sending Michelle shortly.

I simply could not be writing books that read well and have impact without Michelle’s incredible input.

I have no hesitation recommending her for creating pieces from scratch or re-writing existing content to a professional level. No matter how big or small your project is, it will be better with a bit of Michelle in it.
— George Swift, Director, BBB Success Groups
Michelle delivered great results for the business, creating memorable, bestselling product names, launch campaigns and beautifully-crafted copy. Michelle would be a great asset to any business and is a pleasure to work with – I’d recommend her to anyone.
— Susan Curtis, Deputy Chair and Director of Natural Health at Neal's Yard Remedies
I want to give the most massive shout out and thankyou to Michelle Power. We have been working on a website together for one of my clients, me as designer, Michelle as copywriter.

Michelle has written the most amazing copy, turning what has to be quite informative and sometimes technical copy into words that are creative, inspire and are a joy to read!

She has been the best support and has totally nailed the brief we were given! I cannot recommend her enough! So want to work with you again, thankyou so much for doing such a fabulous job!
— Anne-Marie Hall, Owner & Branding Designer, Phase Two Design
I engaged Power of Words to build a new website. They came up with many varied ideas and we chose a design that would be very user-friendly as well as easy for us to manage.

The attention to detail, along with the insightful suggestions and dedication, mean that I now have a great website, being a vast improvement on its predecessor.

Working with Power of Words was a huge pleasure, always willing to consider my needs and address them in a succinct manner. I can’t recommend Power of Words highly enough.
— Ellie Dickins, Constable, Town & Manor of Hungerford 
Michelle is a delight to work with. A skilled copywriter with an excellent understanding of marketing, advertising and retail, she gets to the heart of a brief.

Michelle is commercially minded and always aims to understand the customer. She understands the challenges of marketing in a complex retail environment across multiple channels and has delivered enduring copy and product names under tight deadlines on numerous occasions.
— Helen Baker, Managing Director, Neal's Yard Remedies
As a food and drink brand expert, I collaborate with many experts such as copywriters, photographers, illustrators etc to deliver well thought through, strategic brand identities.

I was commissioned to design the first recipe book for Blackberry Cottage, a brand that makes cakes with secret ingredients (vegetables, shhh!)

I had heard great things about Michelle but hadn’t worked with her before. The client - Kate Saunders - had not worked with a copywriter before and was unsure what to expect.

Michelle was amazing to work with. She met with Kate and was instantly able to understand the personality of the Blackberry Cottage brand and create a suitable tone of voice. On top of that her attention to detail was incredible.

I would highly recommend Michelle, she was professional and approachable to work with and the results were excellent!
— Clare Sheffield, Director, Strong & Together Branding & Design
Power of Words has proven to be a huge asset to my business website.

Not only is the wording for my products succinct and relevant, the attention to detail is second to none.

The service and input has been great, they are always looking at different aspects of SEO, blogs and social media to boost awareness of my business and generate sales.

Sales from the website have increased since engaging Power of Words and I feel we have a great partnership. I’m looking forward to taking the website on to even greater things, with the guidance and expertise of Power of Words.
— Ellie Dickins, Owner & Director, Ellie Dickins Shoes 
I too can vouch for Michelle who wrote a great press release for the opening of my shared workspace that was published in three local papers. A joy to work with and looking forward to more collaboration in the new year! Watch this space!
— Caroline Reeves, Owner, Rural Business Hub